Hi! I’m Eric Jonash.
Let’s create something inspiring amidst the tangled world of digital health. Let’s make something that matters.
Building something great in healthcare is hard. Really hard. It takes focus, humility, empathy, and a deep appreciation for a complex ecosystem where almost everything can and will go wrong. I love working with companies who see this and still choose to do that hard thing – and care enough to make it right.
I bring you over a decade of experience working with start-ups and product teams building streamlined experiences in digital health. I've navigated the complex landscape of health care, leading projects for patients, providers, health systems, payors, and beyond.
With a unique blend of human-centered design and systems thinking, I collaborate with teams to deliver experiences that are useful, desirable, and commercially viable.
Who I’ve worked with
“Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”
— Eliel Saarinen
Why we should work together
A Nimble Partnership
I can dynamically scale up and down our work and bring in outside collaborators from my network as needed
I have a diverse skill set and can quickly pivot to the most pressing problems for your business
I bring a deep domain expertise that lets me get up to speed quickly
Cost-Effective Outcomes
We fail quickly and learn cheaply in the concept phase with rapid prototyping
A tighter target limits the potential cost of changing course post-build or post-market
We de-risk initiatives and build confidence in your pilots, MVPs, integrations, and roadmaps
Designed to Survive
Most of my career has been working with in-house teams – I’ve seen where innovation fails
There is no “throw it over the fence” moment, I work alongside your team and develop the knowledge and buy-in to see things through
I can translate big ideas into small experiments and pilots that validate the strategic direction.
My Services
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Service + Experience Mapping
What you get:
A clear articulation of how your service offering connects into the broader care ecosystem, where workflows may break down, and where the greatest opportunities are to make an impact.What we do together:
Take a holistic look at the experience for your users across the range of unique touchpoints. Faciltate interviews and collaborative sessions to generate visual maps and artifacts that capture the current journeys, ecosystem, pain points, and key opportunity areas. -
Fractional Design Leadership
What you get:
A thought partner and the most impactful portion of bandwidth from a seasoned design leader, tailored to your specific business needs and context.What we do together:
Support near-term priorities with design direction, mentorship, and hands-on design work as needed. Establish and/or grow your design capability while helping plan and hire for the future state of your organization. -
Strategic Design + Vision
What you get:
A compelling set of visual artifacts and narratives that inspire and align stakeholders around the most valuable outcomes for your business.What we do together:
Help develop, visualize, and validate key strategic initiatives for the business. Collaborate with internal stakeholders to generate sacrificial concepts to test internally and externally. Develop storyboards, concept UIs, principles, and/or frameworks that inspire teams around a shared intent to inform roadmaps and near-term experimentation. -
UX Design + Delivery
What you get:
An experienced hand shepherding a priority UX project through a human-centered design process with a well-validated, compelling, and launchable output.What we do together:
Carry the project through foundational understanding and problem definition, concept testing, prototyping, usability, and UX/UI refinement. I can embed and collaborate with internal team members or pull in outside resources for additional support.
What I’ve done recently
Drove a 500% improvement in conversion by developing the vision and associated workflows to relaunch a consumer experience for a brand new digital therapeutic
Conceptualized and delivered an experience that empowers primary care providers to adapt their practice mindset to a value-based care model
Boosted engagement by 25% by re-architecting the experience of a social network for chronic health patients to better enable shared learning and personalized content
Incubated a new business venture in clinical trials by validating unique paths to market and outlined key elements to each experience with potential pilots
About Me
I grew up in a family of designers and artists. They shaped me to see the world with a discerning eye and believe in my ability to change it for the better. I have always been hands-on in my methods - be it building furniture, architectural models, or when prototyping experiences. The satisfaction of bringing something to life is my ultimate payoff.
You can see more about where I’ve worked and in what capacity here
When I’m not at work, I’m spending time with my wife and two young daughters (and our dog, Toni). We love adventure travel, live music, Cambridge restaurants, and hiking in the mountains.
Together we can
Create transformative solutions, not just incremental ones
Build confidence around the launch of new experiences
Model an approach that helps your team grow and learn faster